Marketing Campaign Performance
ROI, conversions, CAC, and channel performance across paid and owned marketing.
Hello,
Praveen here!
I’m a Marketing Data Analyst with 3+ years of experience turning customer, marketing, and engagement data into actionable insights. Specializing in SQL, Python, Power BI, Tableau, and analytics across retail, CRM, and campaign performance.
All things analytics: Dashboard Development · Marketing Analytics · Customer Insights · Reporting Automation.
Yep, I do them all.
Let’s build dashboards and reports that are not just accurate but also clear. Insights that help teams understand customers, measure campaigns, and make better decisions.
Always learning. Always building.
Customer Segmentation
High-value, loyal, new, at-risk, and churn-risk groups from behavior and transaction data.
Website Funnel Analytics
Traffic, events, conversion funnels, and drop-off points across the digital journey.
Automated KPI Reporting
Automated workflows to clean data, calculate KPIs, and reduce manual reporting.